My work

From clients to personal projects, my work answers the challenges of digital marketing.

Clients

Of the fifty clients I have collaborated with, these are the ones I have worked with in the long run.

Chamber of Commerce and Industry in Alsace

For the CCI, I coordinated social media communications of the Nuit de l’Orientation, several editions. I also created social media management workshops and gave conferences on e-reputation for e-commerce and HoReCa professionals.

Sentimo

For the Dutch online retailer of radiator covers, I helped implement a digital strategy, including content and paid campaigns, to increase brand awareness among French-speaking markets.

City of Sélestat

The city commissioned me to find out how to better leverage social media communications for the Tanzmatten hall. My main task was to audit the existing editorial strategy and its results, then guide the team in charge of communication in developing a new impactful digital strategy.

Akammak

For the sportswear brand founded in 1984, using a unique and patented thermoregulating textile, I organized the production and publication of content, the development of a consistent online presence, and the growth of customer engagement.

ICAM Strasbourg-Europe

I assisted the ICAM Strasbourg-Europe since the launch of the engineering school (initially known as ECAM Strasbourg-Europe), on the integration of the various key issues and challenges, with its multiple audiences (students, parents, businesses), in the heart of its communication and marketing strategy. From editorial to the training of the marketing department to developing a school ambassador program on social media.

Les Restaurants Alsaciens

I advised one of the main restaurant groups in Strasbourg on its digital marketing strategy, operating in several locations (Le Dix, le Bistrot des Copains, le Café bar de l’Odyssée). I also supervised the content production and social media management of these establishments.

Ratio du Chef

For the startup enabling restaurant managers to control their prices and margins with its integrated B2B suite, I produced several training courses to allow their team to quickly scale up conversions and online sales before proposing a series of optimizations to reach a given MRR.

Wine Pocket

For the startup offering a new experience in wine tasting and connecting with wine producers, I coordinated the content strategy and managed the cross-channel content marketing. I was in charge of the entire editorial process, from copywriting to SEO to social media management.

Anita Olland

For the coaching specialist Anita Olland, I proposed a strategy focused on audience development and lead generation. I also participated in redesigning its digital communication, including a multilingual website and a French-German newsletter.

Life Alister

In collaboration with the PR agency Sous le Signe du Capricorne, commissioned by the Regional Council of Grand-Est, I helped create inbound content and organize a digital campaign raising awareness for a European environmental issue.

Alain Goetzmann

For the entrepreneur and leading expert Alain Goetzmann, I helped implement an e-commerce website and product pages for a series of books called Perform’up. I also worked on the lead generation strategy and email campaigns of a second project, the Ermitage du Rebberg.

Digital agencies

I collaborated with digital agencies such as MKH, Thuria, Studio Meta, Fantom, Actinium, OMKG, 64°nord to share my expertise. For some, I handled the sales and operations of the digital marketing services delegated to me. For others, I helped manage their online reputation.

Education & training organizations

For various education and training centers such as the Popular University of Colmar, IMCI, BP2M, Panorama School, I was charged with the development and animation of a series of training programs to meet the expectations of professionals, specialists as well as beginners in digital marketing, and support their efforts to increase their skills.

Contact me to learn more about my work.

Teaching

I like to pass on my experience and knowledge to a young audience. To this end, I taught various topics related to digital marketing in higher education. I gave lectures between 2013 and 2018 at the University of Strasbourg, the Robert Schuman University Institute of Technology, the EM Strasbourg Business School, the University of Upper-Alsace, the ISEG Strasbourg Marketing School, and the Haguenau University Institute of Technology, for a total of about 350 teaching hours.

Contact me to learn more about my work.

Projects

In parallel with my business, I initiated or participated in not-for-profit & volunteer projects.

Mulhouse, Terre des Nouveaux Possibles

Organized in 2011 under the Chamber of Commerce and Industry’s supervision, the festival gathered the local entrepreneurial scene with a public of digital creators, makers, and artists around an optimistic vision for innovation.

Noobi

Founded in 2012 by a collective of digital professionals in Strasbourg, France, Noobi was more than a media, one of the first attempts to connect and enrich a paper magazine with an online edition through QR codes.

Optiday

Optiday was an annual conference on digital marketing (SMM, SEM, Inbound Marketing) organized by the former association Alsaseo in 2014 and 2015 and proposed a series of quality talks by industry-leading experts.

Greaaat

Greaaat is a French-speaking collective of freelancers specializing in digital services that I joined between 2014 and 2017 to develop synergies between the web and marketing profiles in the network.

Quai n°10

The association Quai n°10 opened in 2015 as a coworking space where a public of independent professionals, self-employed workers, and indie entrepreneurs can meet and organize informal events in the heart of Strasbourg.

Web In Elsass

Launched in 2010 and currently inactive, the main goal of Web In Elsass was to share the latest news about the web in Alsace and highlight the local actors contributing to the economic growth of the digital industry.

Contact me to learn more about my work.

Research

Alongside my professional experience, I sought to shed new light on digital activism. Inspired by a work done during the 2014 European Parliament election, research yet to be published focused on the impact of astroturfing on online crowds.

I gave conferences on e-reputation and social media management on some occasions at the University of Strasbourg and the Robert Schuman University Institute of Technology.

Contact me to learn more about my work.