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Starting your own blog? Here’s my advice to you

If your company is one of the 20% that interacts with its customers on social media, maybe it is also planning to launch its own blog soon. While this article won’t deal with the benefits of a corporate blog, it’s commonly acknowledged this step in social media marketing is often a real challenge for professionals. From my experience, here are few things to consider for a good start when you’re about to make the leap.