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A former beginner on sports training: why 99% of us don’t have the right role models

Today, I’m going to talk about sports training. Although I don’t mention it on social media, sports have been part of my daily life for many years. Like many practitioners, I see that their impact on physical and mental health can be beneficial or harmful, depending on how they are practiced. In this post, I wonder about certain practices related to sports. Especially fitness and bodybuilding, which are more and more in vogue with YouTube and Instagram, the role they can play in the construction and propagation of standards in the amateur sports world.

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Would social media marketing be more like a marathon than a sprint?

There are two ways of looking at social media marketing: as a great sounding board, able to quickly generate large-scale visibility using online discussions, or as a powerful tool to develop a community of loyal fans. The first one relies on publicity stunts, communication artifacts, and growth hacking. The second one, on relationship building in the long run with people who don’t yet know that you exist. Which approach is the right one? Wouldn’t these two visions of social media marketing, which are often opposed, have more in common than they seem?

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The endless question of cost and budget for marketing

During my experience as a social media marketer, the question “What budget would you take for a marketing service?” has often come up. The question, seemingly insignificant, is, in fact, more tricky than it seems. The client asked me to commit to a fixed price before any serious talk about his project. And, whether or not he had set a budget, he probably had a rough idea of how much he was willing to pay for my work. Is it a fool’s game in which the first one who gives his price loses? What if that wasn’t the main thing? How do you manage in these circumstances to waste no one’s time? That’s what I’m going to show you now…

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My story as a remote worker and digital nomad

As a social media marketing consultant, I haven’t always been a digital nomad. An early advocate of remote work, for sure. In nearly nine years I tried everything, from coworking spaces to home office. It’s only the recent years, after some changes in my life, I became what you can call a digital nomad… 

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Behind the job title: My experience as a freelance social media consultant

Since I became a freelance Social Media Consultant, I had never taken the time to share my experience as a freelancer in digital marketing. As I resume writing, I take this opportunity to share with you my story. With some advice for those of you who have thought about freelancing.