A new world is looming on the horizon. Can communication adapt to our changing times? And what challenges should it meet?
Sports training has been part of my life for years. Since the recent surge of sports influencers on social media, I felt interested in looking at it.
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Is SMM more a marathon than a sprint?
You can look at SMM as a way to get visibility via publicity stunts. Or as a way to build online communities. But which is the best for your brand?
I am often asked about marketing budgets. This makes me wonder about some approaches to that question and talk about it from where I stand.
When I became a freelance marketing consultant, I never took the time to share my experience. I’m doing it now with some advice for those going solo.