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Sports: Why 99% of us don’t find the right models

Although I rarely mention it, sports training has been part of my life for many years. Because I’ve noticed a recent surge of fitness and sports influencers on social media who are setting new standards for a whole generation of enthusiasts, it felt relevant to take a look at it.

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Is SMM more a marathon than a sprint?

There are two ways of looking at social media marketing. As an opportunity to get visibility. Or as a way to build an online community. The first relies on publicity stunts, comms artifacts, and growth hacking. The second, on relationship building with people who have no clue that you exist. But wouldn’t these two have more in common than it seems?

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The endless question of cost and budget for marketing

During my experience as a marketer, the question of marketing budgets often came up. Behind its triviality, I always wondered if the best way to talk about a project was to start with its cost, even though it’s an important question. What is the best approach to settle this question once and for all? That’s what I’m going to show you.

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My story as a remote worker and digital nomad

As a marketing consultant, I have always had a particular way of working. You can describe me as an early proponent of remote work, for sure, and it wouldn’t take me long to explain why. But it’s only recently, after a few life changes, that I’ve become what you might call a digital nomad.

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My experience as a freelance marketing consultant

Since I became a freelancer, I had never taken the time to share my experience as a marketing consultant. As I resume writing, I take this opportunity to share it with you. And some advice for those of you who have thought about freelancing.