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Communication, in the light of the challenges ahead

A new world is looming on the horizon. Can communication adapt to our changing times? And what challenges should it meet?

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Sports: Why 99% of us don’t find the right models

Sports training has been part of my life for years. Since the recent surge of sports influencers on social media, I felt interested in looking at it.

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Is SMM more a marathon than a sprint?

You can look at SMM as a way to get visibility via publicity stunts. Or as a way to build online communities. But which is the best for your brand?

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The endless question of cost and budget for marketing

I am often asked about marketing budgets. This makes me wonder about some approaches to that question and talk about it from where I stand.

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My experience as a freelance marketing consultant

When I became a freelance marketing consultant, I never took the time to share my experience. I’m doing it now with some advice for those going solo.