In the course of unprecedented events, a new world is looming on the horizon. We all know how well communication can adapt to changing times. But one cannot help but measure the gap between the current stakes and communication, which in many respects continues to imitate the predatory logic of a world in decline… This raises the question: what challenges should it meet to face the coming change?
Although I rarely mention it, sports training has been part of my life for many years. Because I’ve noticed a recent surge of fitness and sports influencers on social media who are setting new standards for a whole generation of enthusiasts, it felt relevant to take a look at it.
There are two ways of looking at social media marketing. As an opportunity to get visibility. Or as a way to build an online community. The first relies on publicity stunts, comms artifacts, and growth hacking. The second, on relationship building with people who have no clue that you exist. But wouldn’t these two have more in common than it seems?
During my experience as a marketer, the question of marketing budgets often came up. Behind its triviality, I always wondered if the best way to talk about a project was to start with its cost, even though it’s an important question. What is the best approach to settle this question once and for all?
When I first became a freelancer, I never took the time to share my experience as a marketing consultant. Now that I am writing again, I would like to take this opportunity to share it with you: what I do, what I learned from it, and some advice for those who have been thinking about going solo lately.