About me

A
Photo of Max Schleiffer
Max Schleiffer

Autodidact, entrepreneur at heart, passionate about digital marketing for nearly a decade, I make my own path in the all-digital era, inspired by the rise of the GAFAM and social web, the new horizon it opened to professionals – the challenges, opportunities and (also) resulting responsibilities.

Professional experience

Early 2006 – Blogger & Media Publisher

I’m the happy founder/contributor of high-tech blogs and online forums, created with WordPress and BBPress. I developp many partnerships and digital marketing operations with some brands (sponsored posts, sponsored contests, display advertising).

Mid 2009 – Social Media Manager

I become the first Social Media Manager of Actinium, a small digital agency near Colmar, France. During this 18 months-experience, I’m mostly responsible of content creation, social media listening and social media management for the clients accounts of the agency.

End 2010 – Social Media Consultant

As a freelance social media consultant, I work for clients in France and abroad, for local and international brands. My knowledge of marketing levers, content marketing, community management and social media performance analysis are strong assets for brands which want to develop an effective activity and consumer engagement across social media.

I work on great projects for agencies, under white label, and I’m also directly solicited by a number of organizations and companies, including the City of Selestat, the CCI Alsace Eurométropole, Sentimo, Ratio du Chef, IMCI, Akammak, Studio Meta, the Dix restaurant, Bistrot des Copains, Wine Pocket, Ecam Strasbourg-Europe.

Speaker and part-time lecturer

I like to share my experience and knowledge. I’ve been speaker and web conference organizer in France. I’ve also been teaching social media marketing in business schools and universities for 6 years.

I’m a part-time lecturer in the Caweb Master’s Degree, at the University of Strasbourg, as well as in CEN and MPMN Master’s degrees at the University of Upper-Alsace. I also took part in the following courses:

  • DUT MMI (Technological University Degree in Multimedia), at IUT of Haguenau
  • DUT in Information and Communication, at IUT Robert Schuman
  • Master’s degree of Online Marketing, at EM Strasbourg Business School
  • Marketing Bachelor’s degree, at ISEG Strasbourg