My first memories with the Internet go back to the 90s. Google did not exist yet. In the mainstream imaginary, people surfed the Internet. You could not do as many things on the Web then as you can today. But I was already fascinated by the possibilities offered in terms of information and communication.
I started blogging consistently in 2005. Gaining popularity, I developed many partnerships with some brands. In the early days of Web 2.0, I registered on social media platforms. Most of them have now disappeared. But it allowed me to experiment as much as I could to promote my projects.
In 2009, I became a social media manager. The agency I worked for was one of the first to bet on social media. I was their advisor for all operations relating to it. At that time, Facebook was a hundred million members, and brands were trying to figure out if it was all just buzzword.
18 months after, I started my own business as a marketing consultant. I also taught marketing in business schools and universities, for a total of 400 hours.
During 10 years, I had the chance to work with great organizations and to meet many exciting people. If during this time, I continued to develop my skills, refine my tactics and strategies to exceed my clients’ expectations, a new path drove me forward.
In 2018, inspired by my experience and those of my peers, I moved to Kyiv with a new project in mind, rethinking the way freelancers work in the IT and marketing industries.
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