I am a digital marketer and entrepreneur from Europe.
For as long as I can remember, I’ve always had a soft spot for all things digital. My earliest memories go back to the 90s. Google didn’t exist. People were surfing the web with a horrendously slow connection, and you couldn’t do as many things as you can today. But I was already fascinated by their potential.
I began working on my first projects in high school. Soon after, social media platforms appeared, letting me discover their possibilities, how to make the most of them.
I started a career as a digital marketer in 2009. The agency I worked for was one of the first to bet on social media. At that time, Facebook had barely a hundred million members, and brands were trying to figure out if it was all just a buzzword.
Two years later, I continued on my own and started teaching in business schools and universities. I met great people and thrived in my field of expertise.
More recently, I worked on two new ventures that tackle well-known issues in freelancing and outsourcing. I share my time between entrepreneurship and consulting across multiple time zones.