Hi there,

I’m Max. A technology enthusiast & Fractional CMO.

I have a strong interest in information technology.

My earliest memories go back to the 1990s. Google did not exist; people were “surfing the web” on horribly slow, expensive and limited connections. You couldn’t do as many things as you can today. But I was already fascinated.

My first web projects started with the rise of Web 2.0.

With the advent of social media on the Internet, I’ve discovered the multiple possibilities for information and communication, especially through the creation of online communities. I was a young student at the time with a keen interest in the paradigm shift social media was bringing to the way we get information and exchange ideas. I couldn’t imagine the extent to which it would revolutionize the world of communication.

Starting my own business has allowed me to develop a unique value proposition.

After a few years in a digital agency as a social media manager, I worked with clients on a wide range of topics relating to the digital transformation of companies, and taught at universities and business schools.

I played a critical role in refining the marketing and sales strategies as well as assembling the creative teams to execute those strategies.

As a remote worker and former digital nomad, I’ve worked from one part of Europe to the other.

As a remote worker since my early days – and a digital nomad for some time – I have worked in many different places. While my journey has mainly taken me to European capitals, I then spent 4 years in Kyiv until the war in Ukraine and the return to my native region in France.

In my day-to-day work, I want to make a difference for everyone.

Alongside my work as CMO, I am involved in non-profit or entrepreneurial projects that have a positive impact on their environment.

At a time when the challenges we face are more diverse than ever, I use every moment of my professional life, as well as my own social media on rarer occasions, to address those issues (Web3, AI, data, environmental sustainability) that are revolutionizing our businesses.