Hello.

I am Max. A digital marketing consultant for 12 years, interested in tech. Here are a few things that characterize me…

For as long as I can remember, I had a soft spot for all things digital. 

My earliest memories go back to the 1990s. Google did not exist yet; people were “surfing the web” with horribly slow, expensive, and limited connectivity. You could not do as many things as you can today. But I was already fascinated.

My first web projects coincided with the rise of Web 2.0. 

When social media appeared, I discovered their possibilities, learned to make the most of them: becoming a content creator, using it to recruit, and gathering online communities. I wasn’t a marketing guru, just someone with some intuition during my studies. This was about to be the new revolution, and marketing would never be the same again.

Being a freelancer for +10 years enabled me to explore my field further.

After a few years as a social media manager in a digital agency, I started consulting on a broader spectrum of digital marketing with my clients and teaching at universities and business schools.

As a digital marketing optimization & creative process outsourcing consultant, I’ve helped improve digital marketing strategies across various channels and built and trained creative teams to manage them.

Remote worker & digital nomad, I worked everywhere in Europe.

Remote work advocate since my early days — and a digital nomad for some time, I have worked in many different places. While my journey has mainly taken me to European capitals, I then spent 4 years in Kyiv until the war in Ukraine and the return to my native region in France.

What drives me every day is the desire to make a difference.

My interest in digital marketing goes beyond my work, leading me to carry out associative, research, or entrepreneurial projects that have a meaningful impact on the community. At a time when more challenges than ever lie ahead, I want to initiate actions and reflections on topics that have not yet been explored by my peers. With the idea of bringing out ever more responsible practices that benefit everyone.

If you recognize yourself in this approach and the relevancy of the subjects I share on my blog, feel free to let me know.