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A former beginner on sports training: why 99% of us don’t have the right role models

Today, I’m going to talk about sports training. Although I don’t mention it on social media, sports have been part of my daily life for many years. Like many practitioners, I see that their impact on physical and mental health can be beneficial or harmful, depending on how they are practiced. In this post, I wonder about certain practices related to sports. Especially fitness and bodybuilding, which are more and more in vogue with YouTube and Instagram, the role they can play in the construction and propagation of standards in the amateur sports world.

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Is social media marketing more like a marathon than a sprint?

There are two ways of looking at social media marketing: as a great sounding board, able to quickly generate large-scale visibility using online discussions, or as a powerful tool to develop a community of loyal fans. The first one relies on publicity stunts, communication artifacts, and growth hacking. The second one, on relationship building in the long run with people who don’t yet know that you exist. Which approach is the right one? Wouldn’t these two visions of social media marketing, which are often opposed, have more in common than they seem?

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The endless question of cost and budget for marketing

During my experience as a marketer, the question “What budget would you take for that marketing service?” regularly comes up. And, behind its apparent ordinariness, it is more tricky than it looks: Can a client ask me to set a price before any talk about a project? How do I manage in these circumstances? That’s what I am going to show you now.

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My story as a remote worker and digital nomad

As a marketing consultant, I haven’t always been a digital nomad. An early advocate of remote work, for sure. In nearly nine years I tried everything, from coworking spaces to home office. It’s only the recent years, after some changes in my life, I became what you can call a digital nomad… 

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Behind the LinkedIn headline: My experience as a freelance digital marketing consultant

Since I became a freelancer, I had never taken the time to share my experience as a digital marketing consultant. As I resume writing, I take this opportunity to share with you my story. With some advice for those of you who have thought about freelancing.