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Sports: Why 99% of us don’t find the right models

Although I don’t mention it on social media, sports training has been part of my life for many years. Because sports training has become a thing on social media and spreads via models that set new standards for a new generation of enthusiasts, I wanted to take a critical look at it.

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Strategy: Is SMM more like a marathon than a sprint?

There are two ways of looking at SMM. As a great opportunity to get some visibility. Or as a tool to develop a community of fans. The first relies on publicity stunts, communication artifacts, and growth hacking. The second, on relationship building with people who have no clue that you exist. Which approach is the right one? Wouldn’t these two have more in common than they seem?

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The endless question of cost and budget for marketing

During my experience as a marketer, the question “What is your price for [your random marketing service]” regularly comes up. And, behind its apparent ordinariness, it is more tricky than it looks: Can a client ask to set a price before any talk concerning their project? How to manage in these circumstances? That’s what I am going to show you.

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My story as a remote worker and digital nomad

As a marketing consultant, I haven’t always been a digital nomad. An early advocate of remote work, for sure. In nearly nine years I tried everything, from coworking spaces to home office. It’s only the recent years, after some changes in my life, I became what you can call a digital nomad… 

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My experience as a freelance marketing consultant

Since I became a freelancer, I had never taken the time to share my experience as a marketing consultant. As I resume writing, I take this opportunity to share it with you. And some advice for those of you who have thought about freelancing.